Now accepting hotel partners · Los Angeles

Your hotel, on their feed.
Their dinner, on your bill.

Turn weekday pool vacancy into recurring local revenue, organic social impressions, and overnight bookings — at zero upfront cost.

Become a founding partner → See the numbers
By The Numbers

Day passes were a marketing channel.CrownPass makes them a revenue line.

Other platforms sell tickets to your pool. CrownPass turns those tickets into recurring local members, F&B-driving social impressions, and pre-negotiated overnight conversions — three revenue streams from one customer, on autopilot.

$250+
Avg on-property spend per day-guest booking
90%+
Margin on day-pass inventory sales
10,000+
Projected monthly social impressions per hotel
$100K+
Avg annual revenue for boutique hotel partners
Crown Moments

Every guest becomes a content creator for your hotel

Crown Moments is the engine of the CrownPass app — every visit, every post, every reason a member comes back.

Each time a member books your property, the app prompts them to share their visit — tagging your bar, restaurant, or rooftop. The post unlocks a surprise reward at your bar or restaurant — different every time, set by you, always tied to a purchase.

They never know what they'll unlock until they post. Your hotel never stops showing up on their feed.

The CrownPass Thesis
Pools don't make money. Bar tabs do.

Tourists fill rooms.
Locals fill everything else.

Recurring Locals

CrownPass turns weekday vacancy into the city's most valuable customer base — neighbors who book 3–5x a month, treat your pool like their country club, and spend on the bar tab, the spa, and the kitchen long after the day pass is paid. Revenue your empty pool isn't currently capturing.

The Conversion

Day guest today.
Overnight guest tomorrow.

Members experience your property before they book a room — and when they're ready for a staycation or hosting visitors, you're already top of mind.

Overnight Pipeline

Your top day-pass guests, handed to you for overnight stays.

When a member books your property 3+ times, Crown Stays automatically offers them a pre-negotiated overnight rate — framed as a member reward, not a hotel promotion.

You set the rate. You set the dates. We send the conversion-ready guest — one who already knows your pool, your service, your view from the deck.

Five Reasons

The CrownPass difference.

Built specifically for hotels with pools that sit empty Monday through Thursday.

01
Crown Members

Members visit 3–5x per month, not once.

CrownPass members are LA locals — neighbors who treat your pool like a country club, not tourists who book once and disappear.

02
Crown Moments

Every visit generates F&B-driving social posts.

Members tag your bar, restaurant, or rooftop in-app to unlock a reward. The social loop is part of the product — not an afterthought.

03
Crown Rewards

Rewards are always tied to a purchase.

The reward comes from idle pool inventory margin — set by you monthly. Members spend at your bar to unlock it, every time.

04
Crown Stays

3+ visits trigger an overnight conversion.

When a member books your property three or more times, the platform automatically offers them an overnight rate — at the price you set.

05
Crown Cadence

Membership pricing, weekday-clustered visits.

Members book Monday through Thursday — exactly when your pool would otherwise sit empty. Predictable recurring revenue, not one-off bookings.

Now Accepting LA Hotels

Become a founding partner.

Join the LA hotels launching CrownPass this summer. Limited founding partner slots available.

Prefer to talk first? Book a 20-min intro call →